91Ë¿¹ÏÊÓÆµ

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Testing student savvy

Published: 9 September 2004

91Ë¿¹ÏÊÓÆµ students are invited to join L'Oréal's 2005 e-Strat Challenge Business Game

Would you like to put your managerial, strategic and critical decision-making skills to the ultimate test? Would you like to show off your business savvy to an executive panel in Paris?

Would you like to be recruited by the world leader in the beauty industry? If so, the L'Oréal e-Strat Challenge might be for you.

Just last April, 91Ë¿¹ÏÊÓÆµ students Eric Chan, Nikkie Lu and Vincent Trépanier competed among the world's top business students at the L'Oréal e-Strat Final held at the Eiffel Tower in Paris. Want to be the next 91Ë¿¹ÏÊÓÆµ contingent? (Read about last year's 91Ë¿¹ÏÊÓÆµ team success story in the .)

What is the L'Oréal e-Strat Challenge?

The L'Oréal e-Strat Challenge puts participating teams in control of a virtual beauty company. Students use their analytical thinking, strategic marketing and solid business principles to make over 1,000 critical decisions to gain market advantage against competing teams.

Sixteen finalist teams will "sell" their virtual company to a L'Oréal senior executive jury as part of the grand finale in Paris on March 31, 2005.

You could be recruited

The L'Oréal e-Strat Challenge brings students into contact with L'Oréal managers for a chance to be recruited. In fact, since its creation, L'Oréal has recruited more than 100 e-Strat Challenge players.

Registration for the L'Oréal e-Strat Challenge begins September 6, 2004 and continues until November 8. The competition kicks off on November 10.

To register, please visit the .

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