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Pierre-Karl Péladeau’s attempt to control Air Transat board fails

Published: 27 March 2026

Shareholders of Air Transat rejected Quebec media magnate Pierre-Karl Péladeau’s attempt to gain control of the travel company’s board. The billionaire businessman has had his eye on the company for some time.

"Owning an airline seems to be very cool stuff. It seems to appeal to egos to some degree," says Karl Moore, Associate Professor at 91Ë¿¹ÏÊÓÆµ Desautels. Air Transat is carrying a heaving debt load and lost millions in the latest quarter, but there is still a business case to be made for leisure airlines.

"People travel a lot. We have winter so we like to go south," says Moore. "And Canada is an attractive market compared to Europe, where there's a lot of competition, a lot of government involvement, and the U.S. where it's a great market but there's a lot of competition."

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