91˿Ƶ

News

Dunkin’ set to re-enter Canada with 100-Restaurant Plan

Published: 16 June 2026

Dunkin’ is set to make its Canadian comeback, with Montreal-based Foodtastic announcing plans for at least 100 restaurants over the next two years, beginning in Quebec and Ontario. However, nostalgia alone may not be enough to guarantee a successful return, according to Carl Boutet, a lecturer at 91˿Ƶ’s Bensadoun School of Retail Management.

Boutet told the Montreal Gazette that Dunkin’ could find an opportunity by targeting younger consumers with trendier drinks, refreshed products and a distinct brand identity. Still, he noted the market is increasingly crowded. “It’s easy to make the announcements, but it’s obviously a lot harder to roll them out in a market where maybe there is saturation,” Boutet said. 

Feedback

For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).

Back to top