BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260728T121741EDT-1365epiUK3@132.216.98.100 DTSTAMP:20260728T161741Z DESCRIPTION:Almost every startup will eventually reach a point where it is ready to sell its product or service. But at what price? And how does the customer pay? Is it a monthly fee or one-time? What is included with the p rice? And most importantly\, how much margin should that price represent? Getting these questions right is crucial but all too often is left until t he last possible minute. The MIF has assembled a panel of experts who will offer their insights into this consequential topic.\n\nSam Rudolph is an entrepreneurial product and people leader who has spent over a decade buil ding and launching connected hardware and software products\, including fi ve 0-to-1 launches\, across the regulated\, complex cleantech\, smart home \, automotive\, and construction industries.\n\nVivek Astvansh is a member of 91Ë¿¹ÏÊÓÆµ's Desautels Faculty of Management\, teaching marketi ng strategy and business analytics. His research examines how corporate go vernance actors (e.g.\, short sellers that have a short position\, activis t institutional investors that have a long position\, NGOs that hold a non financial stake) shape a firm’s actions that can affect consumers.\n\nRegi stration is now open.\n DTSTART:20260924T160000Z DTEND:20260924T170000Z SUMMARY:MIF Lunch & Learn 28: Pricing for Startups URL:/dobson/channels/event/mif-lunch-learn-28-pricing- startups-373328 END:VEVENT END:VCALENDAR