MIF Lunch & Learn 27: Sales for Non-salespeople
The very nature of entrepreneurship means that company founders will often have to do a little bit of everything: product development, financial planning, human resources, and yes - sales. This can be a challenge for some founders, many of whom often believe that good technology sells itself. But the reality is quite different, and all entrepreneurs will need to learn how to sell so that their businesses will survive. But how can people without sales experience or aptitudes become convincing salespeople? The MIF has assembled a panel of experts to help learn how these skills can be developed.
UPDATE: NEW SPEAKER
Jacques Pavlenyi is the Director of Marketing and Communications for GenAIz, and a B2B marketing leader who serves Montreal tech companies. He has decades of experience in product and content marketing for both large and small companies.
John Nikolopoulos聽is an instructor at the Desautels Faculty of Management, and a senior sales executive with over 30 years experience in B2B and B2C sales, in both the US and Canada.
This event is open to all:
