Vivek Astvansh
Title: Associate Professor of Quantitative Marketing and Analytics
Research areas: Advertising, Behavioural Strategy, Big Data & Machine Learning, Brand Equity, Branding, Business Analytics & IT, Business-IT Alignment, Business Value of IT Innovation & Social Media, Career Management, China, Competitive Strategy, Consumer Behaviour, Consumer Decision Making, Consumer Psychology, Corporate Governance, Corporate Strategy, Credit Risk, Data Analytics, Data Science, Dispute Resolution, Dynamic Pricing & Inventory Control, Empirical Operations-Finance Interface, Employment Relations, Environmental Perceptions & Attitudes, Firm Capabilities, Firms' Disclosure Activities, Firms Scope, Geographic Strategy
Mehmet Gumus
Title: Professor, Operations Management; Academic Director, Master of Management in Analytics (MMA Online)
Academic title(s): Desautels Chair in Supply Chain Management and Business Analytics
Research areas: Consumer Behaviour, Information Environment, Revenue Management, Risk Management, Supply Chain Management, Transportation/Logistics
