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UID:20260619T161837EDT-9168pH33s3@132.216.98.100
DTSTAMP:20260619T201837Z
DESCRIPTION:Dynamic Games and Applications Seminar\, Chair in Game Theory a
 nd Management\, GERAD\n	Speaker: Ozgen Karaer – Middle East Technical Unive
 rsity\, Turkey\n\n	Seminar link\n		Meeting ID: 962 7774 9870\n		Passcode: 28540
 4\n\n	We examine how a buyer can use a full-control strategy and cost shari
 ng to develop the sustainable quality capabilities of his tier-1 and tier-
 2 suppliers. In particular\, we consider how the buyer's development decis
 ions and the suppliers' sustainable quality decisions are impacted by cons
 umers' demand sensitivity to sustainable quality and the division of the s
 upply chain margin. Two quality-demand models are studied – the overall qu
 ality of the supply chain equals either (i) the sum of or (ii) the minimum
  between the suppliers' quality levels. We find that when the suppliers' s
 ustainable quality levels are additive\, even if the low-margin supplier h
 as a positive net profit return from improved quality\, she may still choo
 se to free ride on the high-margin supplier's quality investment. Interest
 ingly\, the buyer can cause the free riding with his cost-sharing decision
 s. When instead\, the overall sustainable quality is determined by the min
 imum between the suppliers' quality levels\, the buyer's strategy is often
  to focus only on developing the low-margin supplier. Nevertheless\, when 
 the buyer's market gain from improved quality is large and the suppliers' 
 gains are comparable to one another\, the buyer can justify sharing costs 
 with both suppliers and raising the overall sustainable quality of the sup
 ply chain to a level neither supplier can achieve without development supp
 ort.\n\n	Joint work with Tim Kraft and Pinar Yalcin.\n\n
DTSTART:20201210T160000Z
DTEND:20201210T170000Z
LOCATION:CA\, ZOOM
SUMMARY:Supplier development in a multi-tier supply chain
URL:/cim/channels/event/supplier-development-multi-tie
 r-supply-chain-326954
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