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UID:20260619T172847EDT-3824tu0u4V@132.216.98.100
DTSTAMP:20260619T212847Z
DESCRIPTION:\n	Dynamic Games and Applications Seminar\n	Speaker: Arka Mukherj
 ee – HEC Montréal\, Canada\n\n	Webinar link\n		Webinar ID: 881 6070 4034\n		Pas
 scode: 095916\n\n	During a product recall\, a firm at fault may incur a lon
 g-term damage in goodwill. Strategic use of advertising recovers lost good
 will and mitigates the damages made by a product recall. In this paper\, u
 sing a goodwill based model under a differential game framework\, we analy
 ze the equilibrium strategies of two competing manufacturers when either o
 ne firm or both can issue a product recall at a random time\, and investig
 ate (i) the firms' equilibrium advertising strategies (ii) analyze the imp
 act of the recall on a firm's profit (iii) introduce and investigate the e
 ffect of 'hazard myopia' (a firm's inability to foresee the crisis likelih
 ood) on a firm's advertising decisions and profit.\n\n
DTSTART:20210603T150000Z
DTEND:20210603T160000Z
LOCATION:CA\, ZOOM
SUMMARY:The impact of product recall on advertising decisions and firm prof
 it while envisioning crisis or being hazard myopic
URL:/cim/channels/event/impact-product-recall-advertis
 ing-decisions-and-firm-profit-while-envisioning-crisis-or-being-hazard-331
 293
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