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Toronto Star: Happy employees, healthy bottom line

Published: 25 May 2010

The days of company heads firing scads of entry-level employees to save a few dimes at the end of the day are over. Or at least they should be if companies with large workforces want to attain maximum profitability, says 91˿Ƶ’s Jody Heymann. “There are companies around the world that have recognized the value of entry-level employees and are making it an enormous competitive advantage and a central piece of their competitive strategy,” said Heymann, Canada Research Chair in Global Health and Social Policy and founding director of the 91˿Ƶ Institute for Health and Social Policy. Her study, entitled Profit at the Bottom of the Ladder, was published in the Harvard Business Review. It was co-authored with research assistant Magda Barrera.

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