PhD Thesis Defense Presentation: Tiange Li
Tiange Li, a doctoral student at 91丝瓜视频 in the Information Systems area will be presenting her thesis defense entitled:
The Interplay of Technology Features and Psychological States on User Behavior
Wednesday, December 10, 2025 at 9:30 AM
(The defense will be conducted on Zoom)
Student Committee Co-chairs: Professor Animesh Animesh
Abstract
This thesis investigates hidden psychological states that influence user behavior on digital platforms. Utilizing the stimulus-organism-response (SOR) framework, the proposal comprises three interconnected studies: the first paper examines how superior and inferior psychological states, induced by social traits and technology shock, affect online interactions; the second paper delves into users鈥� preview-induced expectation and overall satisfaction, and explores how the transition between these states affect user ratings; and the third paper analyzes users鈥� back-and-forth transitions between various psychological states under their browsing behaviors, and how these transitions are affected by external factors. By uncovering these unobservable states and integrating them with observable traits, the research offers practical insights for enhancing user satisfaction and engagement through improved platform design, personalized user experiences, and optimized business outcomes.
